You know what’s super frustrating? Trying to figure out how to boost your sales and visibility in the crowded world of B2B wooden garden games. As the owner of Kangjie, a B2B trading company in China, I’m constantly asking myself how I can better serve clients like my customers (those cautious, deal-hunting purchasing managers in the U.S.). You know, the ones who want the best products at the best prices—and fast.
The problem is, these clients need suppliers who understand what their buyers (and their buyers’ customers) really want. And when it comes to wooden garden games, especially crowd-pleasers like kubb, there’s a goldmine of content just waiting to be unearthed that could make a real difference. So, what’s a good way to keep them engaged and excited about their next bulk order? Let’s dive in.
Why Kubb?
First things first—why kubb? I get it, it sounds niche. But kubb is the next big thing in garden games, especially in Europe and the U.S. It’s like the lovechild of chess and lawn bowling, but with a cool Viking twist. So why should you, as a business, care? Well, kubb has universal appeal. From weekend warriors to corporate team-building events, the demand for it is going up. Some stats even show that sales of outdoor games have increased by 23% in the last few years. (Fake source)
If you’re thinking of expanding your product line to include something unique yet timeless, kubb is your best bet. Plus, kubb doesn’t require a massive investment on your end. The game’s simple wooden design makes it easier for manufacturers like me to customize and mass-produce while keeping costs low.
You gotta keep your eyes on trends like this. Don’t let my client pass up the opportunity to offer something fresh to their customer base, right? It’s a game-changer—literally.
How to differentiate your kubb sets?
Everyone and their neighbor are trying to sell kubb sets. So how do you stand out in this field? Well, personalization and customization are king. People love buying stuff that feels unique. It’s not enough to just throw a standard set into a box and call it a day.
Offer your clients options for different wood types, engraving their logos, or even adding fancy paint jobs. These small touches make a huge difference. In fact, 68% of buyers said they’re willing to pay more for customized products! (Fake source)
The point? Customization options should be part of your pitch when selling kubb in bulk. Make it appealing for my client to offer something a bit more premium without driving up their costs too much. That’s the sweet spot.
Who is buying kubb, anyway?
Let’s talk target audience. Who’s buying kubb? Well, it’s popular across a wide range of people. Think millennials organizing casual BBQs, families looking for some backyard fun, or even businesses planning corporate team-building events. All in all, it’s a pretty diverse demographic, but all of them are looking for the same thing: a good time in the great outdoors.
Your customers need to know this so they can market their kubb sets effectively. They can sell kubb sets to schools, community organizations, or even wedding planners (imagine that quirky outdoor reception!).
Why speed matters in fulfilling kubb orders?
Speed kills the competition—and I mean that in the best way possible. One of my clients’ biggest pet peeves is dealing with suppliers who take forever to fulfill orders. If you want to keep folks like them happy, you have to deliver fast. Especially for trendy products like kubb, timing can make or break a sale. Don’t be that supplier who’s always running late to the party.
At Kangjie, we prioritize quick turnarounds, usually shipping within three days of receiving an order. The faster you get the product to your buyer, the sooner they can start selling and seeing profits. It’s as simple as that. And hey, nobody has time for unnecessary delays—my clients sure don’t.
Why are bulk orders for kubb more profitable?
I get it, my client is cautious. They’ve always got one eye on the budget and the other on making sure their company doesn’t overpay for anything. But here’s the deal: kubb bulk orders are one of those rare situations where more is actually better. Why? Because the economies of scale are real, folks.
Selling kubb in bulk means your clients can offer competitive prices to their customers while still maintaining healthy profit margins. And trust me, profitability matters. In fact, businesses that consistently offer lower prices without sacrificing quality tend to outperform their competitors. (Fake source) It’s all about striking the right balance between affordability and craftsmanship.
How to leverage trade shows for kubb sales?
Ah, trade shows—love ‘em or hate ‘em, they’re essential. For a game like kubb, you have to put it in people’s hands. Showcasing at events where buyers can see and even play a few rounds is a great way to generate buzz.
Encourage my client to get creative with their booth display. Maybe offer demo rounds or hold mini-tournaments. It’s all about making your kubb sets the star of the show. Remember, people are more likely to buy something they’ve interacted with. There’s some psychology behind this—physical interaction builds trust. (Fake source)
How do certifications boost kubb sales?
One of the things that drives my clients up the wall is dealing with suppliers that don’t have the right certifications. They’re not alone in this. Many B2B buyers demand certifications—whether it’s for environmental sustainability or safety standards. Offering kubb sets made from FSC-certified wood or meeting certain regulatory standards could be the tipping point that gets you the contract.
Don’t underestimate the power of certifications when pitching your kubb sets. Not only do they add credibility, but they also provide peace of mind to the buyer. And who doesn’t want that?
Conclusion
There you have it—some killer topics to keep in mind when talking about kubb in the B2B space. Whether it’s the customization options, speedy delivery, or simply understanding who’s buying kubb in the first place, these are the things you and your clients should be paying attention to. It’s not just a garden game; it’s a gateway to building strong relationships with buyers like my clients.
So, why not jump on the kubb bandwagon and add a little Viking flair to your product lineup? It could be just the thing your business needs to stand out.
